Its time to rise.
Marketing Strategy and Fractional CMO services for high-growth brands. We specialize in scaling brands with
Brands We’ve Helped Grow
Sound Familiar?
You lack clarity around what is and isn’t driving results.
You feel like you’re throwing spaghetti at the wall. You want to be able to amplify what’s working, and optimize the rest.
You’re feeling stuck, like you’ve hit a growth ceiling.
You see huge potential to take your business to the next level, but you need a plan and guidance to get there.
You want to improve your ROI.
You’re spending time and money on your marketing but you feel like you could be seeing better results.
Your team is struggling to master strategy and execution.
Your team is trying to do it all, and either doesn’t have the time or lacks the expertise. Everything feels diluted; nothing is excellent.
Your marketing team needs leadership.
Your team needs executive-level direction and mentorship from a seasoned marketing leader.
You lack data to inform decisions.
Your decision-making is more gut-instinct than data-driven, and you’d like to get more strategic.
“One of the big things that I wanted to analyze with the help of a CMO was just looking at all of our efforts and making sure that every effort was tied to a direct result. It’s easy when you’re the expert to never get help, but I’m honestly so glad I did.”
Meet Your Fractional CMO
Jessica Shirra, Fractional CMO
Expert in DTC marketing for brands with heart
Full-stack marketing leader with passion for digital & beautiful creative that converts
Membership and course sales are my jam: I love working with creators and high-growth brands to scale and optimize their funnels
Industry expertise: fashion, home, beauty, wellness, travel
My goal: to give you your time back. Spend more time in your ‘zone of genius’, while I spend time in mine
Experience leading revenue-driving global launches and high performing teams
Firmly believe that great marketing is all about the customer
Expertise you need, on a fractional basis.
For many companies, investing in an executive-level marketing leader either isn’t financially feasible, or not realistic because they don’t need the full time support. The Fractional CMO model makes it possible for companies of any size to access the strategic leadership that they want and need on a fractional basis. Interested in learning more about my packages?
What does a Fractional CMO do?
Marketing & brand strategy
Establish KPIs and report on performance
Partner with CEO & executive team on strategic initiatives
Determine which channels & tactics are best to meet company goals
Lead the marketing department and mentor the team
Hire and onboarding new team marketing members & vendors
Manage marketing agency & vendor relationships
Why working with me is different…
My success is your success, bottom line.
I don't just want to get paid. Your success is my success, which means I want to do what’s best for your business.
I take your marketing from good to great.
I plan strategically at the highest level, and pay attention to the little details that separate good from great marketing.
I’ll think about you in the shower.
I go all-in for my clients. From dreams, to shower-thoughts, I don’t stop obsessing over how I can help my clients win.
“Jess creates killer marketing strategies and knows digital inside and out. She deeply understands how branding influences customer retention. I trust her 150% to drive excellency in whatever she does. I love working with and her and plan to again in the future.”
Your business goals should drive your marketing strategy.
Marketing by Jess is a boutique firm offering Fractional CMO and marketing consulting services to high-growth D2C brands on a fractional and project basis. I specialize in retail including fashion, home, beauty, and wellness. I am based in Kelowna, BC Canada, and serve clients worldwide. Interested in seeing if we’re a fit? Let’s connect!
“Jess is an innovative, impactful, and inspirational marketing leader. I would work with her again in a heartbeat, and highly recommend her to any fast-growing organization who wants an effective, comprehensive and radically successful marketing strategy.”
Let’s Connect
Schedule a free consultation below to see if we’re a fit.
I’d love to connect with you to learn more about your and your business to see if we’re a fit. Please complete the form below to schedule an introductory call with me.
Frequently Asked Questions
+ What type of businesses are your Fractional CMO services best for?
There are three scenarios that Fractional CMO services are best for:
- High-growth businesses with a marketing team (5+ people including full time staff or contractors), or the budget to hire executional support. You're not ready for a full time CMO (you either don't have the budget or the work to justify it), but you know that you require that level of expertise to guide your strategy and team.
- Your company needs a temporary marketing leader while you hire a permanant VP of Marketing or CMO role.
- You want a full-time in-house marketing team but either don't have the time to build one out yourself, or you'd prefer to have an experienced marketing leader define and hire key roles.
+ What budget do I need to hire a Fractional CMO?
Most of my clients have a marketing budget of $1M+ per year, in addition to their team costs. Clients who are smaller than that may be a fit for our Strategy Intensives or Coaching Programs.
+ What are your fees and how does invoicing work?
My fees vary depending on the client and their individual needs. For more detailes on my services please get in touch. Invoices are paid monthly in advance of the work starting.
+ What if I don't have a marketing team?
I'll help you build out a team based on the marketing activities that are needed. We'll craft job descriptions and hire for in-house positions, or identify agency and freelance partners to fill immediate voids. I have extensive experience hiring for various marketing and technical roles both in a full time or contractor basis.
+ What industries do you work with?
I specialize in high-growth e-commerce brands, or businesses with a subscription model. I have a deep expertise in fitness, health, wellness, fashion, home, beauty, and travel. I do work outside of those industries from time-to-time if there is a great fit.
+ What does Fractional mean?
Fractional means that you get the 'right-for-you' level of CMO services based on your company size, goals and budget. Then, the rest of your resources are available for tactical support and executional needs.
+ How and when do I work?
I work on your business part time, but I am available via email, Slack, or Loom anytime. If you are located in Kelowna, the Okanagan, or Vancouver I may come to your office periodically to work, otherwise we'll set up remote communications (Slack, Zoom, Loom, email).
+ What are the benefits of a Fractional CMO?
There are tons! Here are my top three:
- Cost savings: The fractional framework adds C-suite level experience and perspective to your team, without the comp package that accompanies a full time senior leadership role. The average salary of CMOs in New York and the Silicon Valley is $251,000. In Canada, the average is $176,000. And, this is before benefits, options and perks. Hiring a fractional CMO gives you the benefit from having an executive level marketing expert at fraction of the cost.
- Strategic Spend: Many companies spend a large portion of their spend hiring someone senior on a full-time basis to do their marketing strategy, only to have that person spend 80% of their time executing. If your marketing leader is posting to social media, writing copy, or desinging graphics - you've got an overpaid marketing coordinator on your team. By strategically breaking up your spend you can have both a marketing leader, and a marketing executor (or many) and only pay what you should be paying.
Fresh Perspective: A CMO who serves multiple industries can bring ideas and proven tactics from one industry to another.
+ Do you perform the tactical work or execution?
My preference is to teach or hire a team to become self-sufficient in these tactical areas, so that I can focus on strategy related to revenue growth. You will need to ensure you have a team or the budget to hire a team to execute on the strategies provided by me.
